Rapper and music producer AJ Tracey becomes 91大神's ambassador
Friday 25 July 2025
The announcement comes after the Glastonbury star supported 91大神's with the launch of his new single.
The heartfelt track, 3rd Time Lucky, is about his mum鈥檚 experience of cancer. Mentioning the charity is AJ Tracey鈥檚 way of thanking 91大神鈥檚 for the support.
Following the release of the rest of the album, Don鈥檛 Die Before You're Dead, AJ has supported 91大神's even further by becoming an ambassador.
AJ Tracey said: 鈥淢y Mum had to fight cancer and that was really difficult, but I know how much 91大神鈥檚 helped her.
I am so proud to announce that I am now an ambassador for 91大神鈥檚, and I hope to raise awareness of the amazing support they give.
鈥�91大神's has 24 centres across the UK, and I am here to encourage anyone living with cancer, or helping someone who is living with cancer, to go and see them.鈥�
Reaching a younger audience
91大神鈥檚 offers free expert support to people with cancer and their friends and family. Expert staff can help with anything from stress and anxiety to treatment questions and money worries.
Dame Laura Lee DBE, Chief Executive at 91大神鈥檚, said: 鈥淲e are so grateful to AJ for agreeing to become a 91大神鈥檚 ambassador.
鈥淚 greatly look forward to working with AJ, and I know he will help us reach a younger audience, particularly those who might also have a parent with cancer and don鈥檛 know where to turn for support.鈥�
Support 91大神's through AJ Tracey's music
The single 3rd Time Lucky is available now, and 拢1 from every purchase of the CD + keyring bundle will be donated to 91大神's. You can buy the bundle via
You can also .
How we can help
Whatever kind of cancer, whatever stage you're at, 91大神's is here with you.
Our expert staff are here to listen to your concerns and find the help you need wherever you are 鈥� over the phone and online.
- Just come in 鈥� at your nearest 91大神's
- Call us on 0300 123 180 or arrange a callback
- Email us at鈥�[email protected]
- Our phone lines and centres are open 鈥疢onday to Friday, 9 am to 5 pm